Shopkick Experiment: Good or Bad?

I discovered and scanned them following a lengthy search anyhow. In the basement of Saturn. I collected a total of 195 kicks that day. That’s the equivalent of 84 cents. I still do not understand what superior is behind the gray present.

Shopkick’s card function displays participating markets and stores.

The app communicates cheerfully with the user and asks questions about the shopping behavior and gives tips on the special offers of the currently visited store.

The density of participating stores is considerable; the concept of earning money by visiting a shop alone without buying anything is revolutionary. However, all the scans, consumer surveys and advertisements afterwards don’t help with real shopping – and of course the numerous data you reveal about yourself. Who purchases that the oral-B Professional Care 1000 electrical toothbrush just as you get a couple of tears because of it?

And now? There are also kicks for scanning certain products. So I scour the shelves for shampoo bottles and razor blades and scan barcodes. Meanwhile, I am being viewed with confidence by the other customers. After each scan, Shopkick asks me questions. “Did you get a Pantene product now?” No. “Did they plan to buy hair care products today?” No.

In the US, the APP has used millions of times and is supposed to bring good profits to the enterprise enterprise. Once people are in the store, they purchase, according to the researchers’ presumption. Shopkick is a brand new program for smartphones which links online shopping and normal retail. What exactly does the user get out of it? He can earn discount points simply by passing through the entry section of a participating store with”sharp app”. There are things in Mediamarkt, Karstadt, Douglas or Saturn. In case you have earned enough points out of an organization, you can exchange them for rewards. You don’t need to get anything.

Maybe it’s better in other stores. Shopkick has started in Germany with a total of 1300 partner stores. A quick look at the app tells me, the address of a participating Douglas boutique right next door, where”0 additional shopkickers have been in Hamburg”. Unknown terrain – whether there are additional kicks for this? I proudly announce to an employee that she has the first shopkicker of her branch in front of her. But she has never heard of the app, let alone special kicks or scans for me. “That’s great that Douglas isn’t there,” she says,”but the program is not ready yet?” The menu only includes an advertisement for “That’s me”, the new fragrance by Helene Fischer.

On the other hand, we’re just thinking a little bit further here…

I pass and start one last attempt. Saturn, one of the largest electrical stores in the world. Six floors full of laptops, DVDs, vacuum cleaners, microwaves and more. 35 kicks brings the entry — but of the thousands of items, only one can be scanned. At the latest now it is clear: The concept of”Shopkick” just works up into the store door.

There, the app is one of the most used and brings its partner companies millions of profits. But how useful is the app really when shopping? If you enjoyed this article and you would such as to receive additional details relating to Shopkick Points generator kindly see the web site. Do you shop differently, more – better?

I usually never participate in customer surveys, but what do you not do for the next kick and the grey contours of a gift? Like PayPal and other bonus systems, Shopkick also tries to arouse the customer’s appetite for collecting. But the choice of product is too modest. With only three goods, all drugstore articles that can be scanned at Karstadt, the anticipation ebbs quickly.

Hamburg’s shopping street, where small boutiques and large branches line up. Like the one of Karstadt. Finally out of the subway, I open Shopkick and switch to the integrated map function. It is only a few hundred meters to the branch. Like a wishing rod, I hold my smartphone in front of me and make my way through the crowd. And in fact: As soon as I have walked through the glass entrance doors, a blue circle pops up on the display. “Hello, Kalle” is in its center, followed by “50 Kicks” and the grey sketch of a gift I’m supposed to receive when I keep sat together. I’m excited, although I don’t really know why.

What happens to the data is not entirely clear.